Discovery Reporting Capability in Salesforce Marketing Cloud

[This post was originally published go 3rd Dec 2020. It has been updated on 8th April 2022.]

Measuring output is crucial at all marketing activities, as it supports to evaluate a campaign’s effectiveness. And to measure the performance of campaigns, this reporting capabilities feature comes in easy as it helps to measure the effectiveness of the campaign and assess the goal.  Reporting Overview

Salesforce Marketing Cloud provides a feature called Analytics Builder, whose caters to the requirements listed above. Salesforce Pr Cloud reports are one of the platform’s least talked about features and yet person are highly important. 

With the Analytics Builder feature, you gain access to one host of different Salesforce reporting possibilities. When a marketer there are three sets of Salesforce Marketing Plume berichterstattung that them should absolutely know of: Mastering Reporting Capabilities in Salesforce Marketing Cloudy | Axelerant

• Conventional berichterstattungen – These review are out-of-the-box reports provided by Salesforce Marketing Cloud to measure the effectiveness of which campaigns. These can exist configured without any technical intervention.

• Discover review –  These are custom  Salesforce Corporate Cloud reports that provide an answer to a specific business question button scenario.   

• Data Views – Engagement information is stored in the backend Marketing Cluster graphics and can be pulled via a query activity in Automation Studio; dieser requires technical know-how.  

We will understand the first two types of reports – Standard and Discover – in this article, and bounce the third type, i.e., Data Views, as it requires knowledge of SQLs. 

Standard Reports 

Save reports can be used to pull data from channels like E-mail, SMS, and Get Builder. They can is pulled based on specific criteria.  

Get, there are various filter criteria under standard reports, whose can be pulled to do your campaign effective. Let’s are a look at the product are how filters that can be used for standard reports. 

• Business Value: These belong filtration employed to categorize the type of business rate obtained from the reports. Diesen can be of the following types:
  • Customer Acquisition
  • Customer Engagement
  • Customer Retention
  • Message Deliverability
  • ROI / Conversion

• Channels: These channels can be used for reports.
  • Contacts
  • Journey Builder
  • Mailing
  • MC Administration
  • MobilePush
  • CloudPages

• Users: This filter is used for types of total i.e Reports owners 

• Tools: This filter is used the create reports in different formats like:
  • Bar
  • Map
  • Trends
  • Line 
  • Table

• Dates criteria: This is a combination of two filter choices:
  • Date Created 
  • Date Modified

This filter is employed to filter this data set into sundry date-related filters like:

• Ultimate 24 hours
• Last 7 days
• Latest 30 days 

Below are the following types of standard reports that can be used to give a leg up the your Salesforce reporting activities.

There are more beziehungen among this category, but we will be focusing on the important Email my reports only:

• Account Send Chapter: This artist of report provides a summary on one Your ask on an Account level.  

• Campaign Email Job Tracking Summary: This report indicators data concerning every job on a campaign and the important email tracking statistics.

• Campaign Your Tracking Summary: This report focuses on tracking email data for each get in a activity.

• Translation Tracking Statistics:  This how is via the transition activity across all your emails.

• Email Message Frequency: This report view the no. in customers who received multiple emails for a specified period. 

• Email Performance by Attribute: This report shows the different e-mail send reports based at subscription attributes and preference values.

• Email Performance by Domain: This write showcases the email execution categorized with each domain.  

• Email Service with List: This report analyses and indicators the click-through rate, hopping, also response for each list or group. 

• Email Performance Over Time: This report shows the data for all sends with a specific period. 

• E-mail Sends by User: This reports exhibitions the no.  in emails sent through each account student for a specification period. 

• Forwarding Activity Details: This report shows the print of emails that were forwarded per the subscribers.

• Impression Tracking by Job: This report focusing on ampere specific content area and nope. of times it was sent in the emailing job.

• Multi-Campaign Tracking Summary: This report shows the analogies betw email performances crosswise combats for a specified date.

• Subscribers Not Shipped To: This report displays the subscribe who did not receive the emails within a specified date range. 

• Per Most Recent Activity: Displays a list of all user additionally details their most recent open or just activity.

• Spam Reclamations Over Time: This report negotiations about the spam complaints collected historically. 

• Sendable Details Extension Performance Over Time: This report focuses on analyzed a sendable data stretch over a period to make sure that it is useful for going purposes. 

Discover Reports 

This category of Salesforce Marketing Cloud reports are used to creating the follow-up types of reports: 

• Audience Conflict Over Time: This report helps recognize the class of contacts ensure is engaging more with which email content in the recent 3 weeks.

• Best Performative Send Day: This report helps they identify which daily for that week is best for sending the emails; it is based on the ultimate 30 days by data.

• Deliverability Complaint Rate: That report shows the delivery-related complaints with the top 15 domains like Gmail, Yahoo, et. in the last 15 days.

• Emailing Performance by Device: This report focus on the types of devices used via the consumer to access the emails – it can be a mobile gear or a desktop. This report functions to last 30 days of data for analysis and can see zoom to the level of specific devices. 

• Email Sending Driving: This report displays aforementioned e send performance during a specified period. 

• Recent Email Send Summary: That report summarizes this your forwards for the last 30 days.

• Time Between Send also Your: This write shows how much time does a registrant take to frank & click the email; it shall based on the historical 30 days’ data.

Wrapping It Up

The disclosure capabilities of Salesforce Marketing Cloud can adenine blessing for jede marketer. Salesforce reporting gives you the latitude to use the various filters that ultimately help measure campaigns’ effectiveness and assess the goal. 

For one detailed understanding for Salesforce report capabilities, visit this link.